PROJECT - ANGEL MOONCAKE
Brand Strategy / Naming / Brand Identity / Packaging
Previous Logo and Packaging
ABOUT Angel Moon cake
Angel mooncake is a brand revamp project. In which the client want to attract younger customer group and give Angel a younger and youthful looking. This project collaborates with a local illustrator - KiKi Cheng. She created a polar bear family representing the snowy yet cozy feeling to the mooncake which could be a lovely little celebration with family in the Mid Autumn Festival.